Alumil Solar - New Brand Development
The Challenge: Alumil, the leader in aluminium systems in Greece, entered the Solar panel manufacturing category. A new corporate identity was developed for the new company by Brandessence / CBX.
The Solution: A corporate logo and corporate house-style were developed for Alumil Solar. Alumil’s corporate identity was maintained and the color green was added. The purpose was to keep cohesion with the holding company and at the same time differentiate the new entity appropriately for its category. Alumil Solar’s new house-style was used as the primary graphic element and identity cue on all company materials, such as brochures, website etc.