Teza - Packaging Revitalization
The Challenge: Teza is the leading brand for insects, mosquitoes, moths etc. in the Greek market. Sarantis, the owner of Teza wanted to better organize the brand’s portfolio and revitalize the entire line to ensure the brand’s leadership position.
The Solution: A branding architecture was developed and the entire portfolio was organized in 3 categories based on each SKUs function (elimination, human and cloth protection). Color coding was utilized to brand the different categories and a consistent revitalized logo was applied across all SKUs. The revitalized Teza brand line communicates the functionality and effectiveness of the products. At the same time the entire line commands shelf space and visibility in-store.