Shop & Trade - Corporate Identity Revitalization

The Challenge: Shop & Trade is a Greek leading importer of clothing, shoes and accessories. The company operates in Greece and the Balkans and since 2000 has grown dramatically- currently the company owns 67 points of sale in Greece and abroad. Shop & Trade has retained Brandessence / CBX for the revitalization of its corporate identity and the development of a strong corporate image.

The Solution: Designing for a company in the fashion category is no easy task. Selecting an identity finalist for a fashion brand is not easy either. Shop & Trade’s branding project was from its onset, based on a constant exchange of ideas, multiple brainstorming sessions, production of creative alternatives, refinements, and more creative. Developing the right corporate identity for Shop & Trade was an evolving process which reached its final destination when hit by a “ray of light”. In fact the concept of “ray of light” defines the brand’s corporate identity. A ray of light, defines the brand’s DNA, and its vision.