Kleemann - Corporate Identity Revitalization
The Challenge: With over 40 years of experience Kleemann is a leader in the manufacturing and installation of lift systems in Greece and also one of the top companies in Europe. The company is constantly innovating and also expanding in new markets. The company’s corporate identity was in great need of revitalization in order to communicate the company’s commitment to innovation and its dynamic growth.
The Solution: The current logo was carefully revitalized and a comprehensive corporate identity was developed. Kleemann’s corporate house-style was designed and utilized in all company materials, print and digital. The colors blue and yellow were selected as the company’s corporate colors and applied consistently everywhere. Additionally, an environmental branding study was completed, redesigning the company’s signage and product exhibition areas, including fixed and mobile items. The entire branding project was document in a corporate identity manual which defines proper and inappropriate identity usage and applications.