International Life - Corporate Identity Revitalization
The Challenge: International Life is a Greek fast growing insurance company. The brand’s corporate identity did not communicate the company’s growth and did not built awareness with customers or insurance agents.
The Solution: The first step in the re-branding of International Life was the development of the Brand’s Triangle™. Creative recommendations were developed based on brand’s core values: ethical, friendly and dynamic. International Life’s new logo is a simple, straightforward symbol based on the square which symbolizes the reliability, stability, clarity and ethics of the company. The two squares combined symbolize the company’s emphasis on building strong and lasting relationships with customers, agents and employees. The modern house-style of the “barcode” symbolizes growth and dynamism. A corporate slogan was deemed necessary, in order to position the company dynamically against the competition. The slogan “For better Living” is short and to the point. It describes in a few words the business International Life is in, and at the same time it is inspirational.