Coca Cola 3E - Corporate Identity Revitalization

The Challenge: Coca-Cola 3E is one of the largest Greek companies in foods and drinks. After 3 decades of growth and expansion, the company hired Brandessence / CBX to revitalize its corporate identity.

The Solution: Given that the brand enjoys high awareness and a strong image, a very systematic approach was utilized for the revitalization. Both symbol and typography were carefully examined and revitalized in a step-by-step process. The new identity focuses on the brand’s elements that carried the most equity, namely the 3 and the E. Modern and minimal typography was selected for the iconic brand name. The classic corporate colors of grey, blue and red were maintained. A stroke was added to the bottom of the logo in order to link the new identity, with the identity of Coca-Cola Hellenic Group.