Cair - Packaging Revitalization
The Challenge: CAIR is a well known Greek sparkling wine brand. The company has started also producing regular wines. As the company expanded in this territory, the wine’s identities were all quite different from one another and presented a mosaic. The CAIR company hired Brandessence / CBX in order to organize its brand portfolio and revitalize the identities of its wines.
The Solution: A branding architecture was developed to organize all CAIR products. The position of the CAIR brand name on all labels for all products (sparkling wines, wines and Retsina) was studied and systematized. The goal of the branding architecture was to organize the use of the CAIR corporate brand name and at the same time allow for the different wines to have their own personalities. Five wine brands were redesigned as well as the premium Retsina. The new brand identities are clean and modern and communicate quality and stature.